The Market Research Executive Board is a membership of senior executives with a shared commitment to steward Sales and Marketing Practice initiatives. This membership offers a set of unique services and tools designed to assist Market Researchers with their most pressing managerial, communications, and decision-making challenges.

To help market researchers align their function with the enterprise, diagnose and close performance gaps, and mitigate governance and risk exposure, the Market Research Executive Board provides:

• Case-based best practices research, proprietary quantitative research, and an executive meeting series
• Cross-functional perspectives on Market Research, drawn from the Corporate Executive Board's unique access to the insights of Market Research and other executives
• Practical tools and templates which provide accurate benchmarks, diagnose problems, and supply appropriate solutions

Unparalleled Service to Business-Focused Market Research Leaders

At our best, we serve as a source of innovative ideas and answers to many of the immediate business problems our members are experiencing. Our membership services are "bundled" to increase their usefulness: members can learn of new ideas in our publications and meetings, request support on specific projects, and obtain "on-the-fly" decision support using our online tools and resources-all for one annual contribution.

A Membership that Pays for Itself

Improving Your Effectiveness

• We help you validate or (re)prioritize your strategic agenda
• We enable you to avoid false starts and speed implementation
• We provide key functional benchmarks (qualitative and quantitative) and guide you in improving performance

Saving You Money

• We help you shorten or avoid consulting engagements
• We identify opportunities for cost cutting, standardization, digitization, and process streamlining
• We replace the expense of one-off executive education and professional development seminars

Saving You Time

• We help you avoid reinventing the wheel with practices already profiled in our research
• We shorten learning curves for staff
• We save time by serving as an "always-on" project resource

Membership Benefits

Leading-Edge Content

• Best Practices
  Research Exportable strategies and tactics from leading companies for overcoming major Market Research challenges.
• Quantitative Analysis
  In-depth analysis of proprietary data sources to identify highest-impacting strategies in solving pressing challenges.
• Issue Briefs
  Shorter research briefs responding to current Market Research tactical challenges.

Online Resources

• Online Decision Support Centers
  Centralized collection of research, tools, and templates organized by topic.
• Graphics for Presentations Toolkit
  Library of ready-to-use graphics for members to include in their own presentations.
• Benchmarking and Diagnostic Tools
  Collection of tools created on the basis of proprietary Market Research Executive Board data sets for members to diagnose critical risks.
• List of Top 10 Downloads
  A list, updated monthly, identifying the key issues on which your peers are focused.

Member Events

• Annual Executive Retreats
  Exclusive gathering of seniormost Market Research executives for interactive discussion of key research findings and member experiences.
• Leadership Briefings
  Broad gatherings designed to expose direct reports and high-potential staff to ideas and practices presented in seniormost retreats.
• On-Site Research Presentations
  Market Research Executive Board staff lead discussions with member-determined audiences - Sales executives or company leaders.
• Teleconferences
  Teleconferences offer succinct overviews of Market Research Executive Boardl research findings, accompanied by rich attendee discussion.

Benchmark and Diagnosis Tools

The Market Research Executive Board is pleased to offer our members a continually expanding library of benchmarking and diagnostic tools.